Four trends shaping digital transformation in 2019 and beyond

Business leaders say they are under pressure to transform, and quickly. Four trends suggest where they will be focusing their efforts.

What’s driving competitive advantage in future business models? In the conversations with business leaders at SAPPHIRE NOW this year, we heard four common trends that suggest where companies’ efforts could be headed in the next few years.

EY believes that experience management is one of the most significant areas of potential competitive advantage over the next few years.

Although customer experience attracts the most press attention, there is growing recognition among companies that they need to place equal importance on the employee experience, which helps attract, motivate and empower the people who work for them. Not only does a compelling employee experience lead to an excellent customer experience, but it also creates stronger brand and product experiences.

The full article can be accessed here.

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